In September 2021, after English tennis participant Emma Raducanu accomplished a sensational underdog victory on the U.S. Open, numerous shops reported that she had utilized to trademark her personal identify within the U.Okay.
For instance, on Sept. 16, the British tabloid The Sun printed an article with the headline “Emma Raducanu on method to changing into a £1 BILLION athlete as she applies for her personal trademark.”
The Daily Mail, for its half, reported that:
Emma Raducanu trademarked her identify inside hours of her US Open win in her first steps to changing into the ‘first billion-dollar sports activities lady’. UK-based lawyer Anthony Brierley utilized to safeguard the phrases ‘Emma Raducanu’, ‘Emma’ and ‘Raducanu’ shortly after the 18-year-old’s victory, stories The Solar.
These stories have been false. The U.Okay. trademark utility in query was filed by Anthony Brierley, a patent legal professional in Yorkshire, who has confirmed that the appliance was not related to Raducanu herself. Moreover, Brierley had already withdrawn his trademark utility by Sept. 14 — two days earlier than The Solar, the Every day Mail, and others falsely reported that Raducanu herself had utilized to trademark her personal identify.
The day after Raducanu’s victory on the U.S. Open, Brierley submitted a UK Intellectual Property Office application on Sept. 12 to trademark the next phrases: “Raducanu,” “Emma Raducanu,” and “Emma.” The trademark utility was made in reference to three classes of economic items: cosmetics, stationery, and clothes:
On Sept. 14, Brierley withdrew his utility — two days earlier than the publication of the information articles highlighted above, which means these stories referred to a trademark utility that was now not lively, they usually due to this fact didn’t turn out to be outdated or inaccurate as a result of unexpected occasions that passed off after publication however have been inaccurate on the time they have been printed.
Moreover, Brierley’s utility by no means had any reference to Raducanu herself. Chatting with World Trademark Review, a London-based publication that focuses on trademark points, Brierley confirmed his utility was not made at her behest.
A number of different people even have utilized for U.Okay. logos associated to Raducanu’s identify, together with one filed on the day of her U.S. Open victory, which sought to trademark the phrases “Radu can do,” “Radu-Can-Do” and “RaduCanDo.com.” One other particular person applied, on Sept. 14, to trademark the phrase “raducando,” and on Sept. 16, another person applied to trademark “Emma Raducanu” amongst different phrases.
The people behind these trademark functions don’t seem to have any private or skilled connection to Raducanu, primarily based on preliminary analysis, however we are able to’t but rule out the likelihood that they have been performing on her behalf. Snopes requested Raducanu’s representatives for clarification, however we didn’t obtain a response in time for publication.
It also needs to be famous that, if she hasn’t already, Raducanu would possibly very effectively try to trademark her personal identify within the U.Okay. and in different international locations within the close to future, as one trademark skilled instructed World Trademark Review:
Attaining such monetary success would require many components exterior of on-court victories – together with efficient model safety. Speaking to WTR, Lee Curtis, chartered trademark legal professional and accomplice at HGF, says that “registered trademark registration can be key in leveraging the potential that model ‘Emma Raducanu’ has turn out to be nearly in a single day”, including: “Trademark registrations for her identify will increase the power to manage who makes use of that identify and will increase the potential of securing profitable licensing offers …”
Nonetheless, the Sept. 12 utility by Yorkshire legal professional Anthony Brierley, which fashioned the idea of a wave of reports stories, was actually not filed at Raducanu’s behest, was withdrawn two days later and, consequently, these articles have been wildly inaccurate.
“Emma Raducanu on Technique to Turning into a £1BILLION Athlete as She Applies for Her Personal Trademark.” The Solar, 16 Sept. 2021, https://www.thesun.co.uk/sport/16151740/emma-raducanu-billion-pound-athlete-trademark/.
Emma Raducanu, the Model: Why Trademark Safety Must Be a Precedence for Tennis Famous person | World Trademark Assessment. https://www.worldtrademarkreview.com/brand-management/emma-raducanu-the-brand-why-trademark-protection-needs-be-priority-tennis-superstar. Accessed 17 Sept. 2021.
Emma Raducanu Emblems Her Title In First Steps To Turning into The ‘Highest Incomes Feminine Sports activities Star Of All Time.’ https://www.unilad.co.uk/sport/emma-raducanu-trademarks-her-name-in-first-steps-to-becoming-the-highest-earning-female-sports-star-of-all-time/. Accessed 17 Sept. 2021.
Reporter, Metro Sport. “Emma Raducanu Emblems Her Title after US Open Win amid £1billion Prediction.” Metro, 16 Sept. 2021, https://metro.co.uk/2021/09/16/emma-raducanu-trademarks-her-name-after-us-open-win-amid-1billion-prediction-15267631/.
Seek for a Commerce Mark – Mental Property Workplace. https://logos.ipo.gov.uk/ipo-tmcase/web page/Outcomes/1/UK00003695639. Accessed 17 Sept. 2021.
—. https://logos.ipo.gov.uk/ipo-tmcase/web page/Outcomes/1/UK00003694298. Accessed 17 Sept. 2021.
—. https://logos.ipo.gov.uk/ipo-tmcase/web page/Outcomes/1/UK00003693440. Accessed 17 Sept. 2021.
—. https://logos.ipo.gov.uk/ipo-tmcase/web page/Outcomes/1/UK00003693445. Accessed 17 Sept. 2021.
Weston, Katie. “Emma Raducanu Trademarked Her Title inside Hours of Her US Open Win.” Mail On-line, 16 Sept. 2021, https://www.dailymail.co.uk/information/article-9995877/Emma-Raducanu-trademarked-hours-Open-win.html.
— to www.snopes.com