Toys R Us introduced on Wednesday (Dec. 1) that it’s opening a flagship retailer with a two-story slide, ice cream parlor and greater than 10,000 toys in New Jersey’s American Dream mall in mid-December, information that would make youngsters within the Backyard State particularly excited as the vacation procuring season wraps up.
“Toys R Us is again and it is again in a mega approach,” Yehuda Shmidman, WHP World and Toys R Us chairman and CEO, advised USA TODAY in its report. “That is going to be our largest format retailer in America.”
Toys R Us filed for chapter in 2017, closed all of its U.S. shops in 2018 and opened pop-up shops in Backyard State Plaza in Paramus, New Jersey and Houston in 2019, each of which closed originally of 2021. There are greater than 900 Toys R Us shops in 25 nations.
Model administration firm WHP World took over because the controlling proprietor of Tru Children, the previous mother or father firm of Toys R Us, Infants R Us and Geoffrey the Giraffe.
American Dream and Ken Downing, chief artistic officer of mall developer Triple 5, hinted in September throughout a press tour of the three.3-million-square-foot megamall that Toys R Us can be opening a retailer there.
In a press release, American Dream CEO Don Ghermezian known as Toys R Us the “excellent addition” to American Dream. The sprawling procuring middle consists of Nickelodeon Universe Theme Park, DreamWorks Water Park, Legoland Discovery Middle, Sea Life Aquarium and Huge Snow Ski Hill in addition to flagship areas for Aritzia, H&M, Primark, Uniqlo, Sephora and Zara.
Associated information: Macy’s Brings Back Toys R Us, Exceeds Q2 Expectations
In August, Macy’s introduced the Toys R Us model to its web site and introduced it would have shops-within-shops in additional than 400 retail shops in 2022 as a part of a brand new partnership with WHP World.
The return of Toys R Us is a part of Macy’s exponential development within the toy phase this 12 months.
— to www.pymnts.com